My virtual vision board.
Vancouver, Canada: The Block, one of the most influential niche magazines in the fashion industry, has awarded Golden Heart Communications the global assignment for its marketing communications.
Golden Heart Communications, headquartered in Israel, will serve as the lead agency, handling all global marketing communications, including sales development to international and national advertisers. It will also handle the overall objective of promoting, positioning and penetrating The Block Magazine into the European & Asian markets.
"Golden Heart Communications was built on our ability to understand a magazine’s equity, assess that magazine’s opportunity in a changing marketplace, and execute memorable strategies to propel the magazine forward," said Matan Uziel, Managing Director of Golden Heart Communications. “The Block Magazine is on the cusp of an exciting new era for a great brand, and we look forward to putting our experience and talents to work on behalf of The Block.”
Evan Ho, Founder & Director of The Block Magazine, added, “The Golden Heart Communications team members demonstrated a keen understanding of our magazine vision. They showed us a strategic roadmap for how to get the message out in some very new and innovative ways, employing a broad range of marketing communications strategies and worldwide sales development.”
Golden Heart Communications is an independent advertising agency conceived with the mission of uniting quality fashion and culture titles with premium advertisers. The agency prides itself upon offering a range of innovative advertising solutions for esteemed magazines without compromising their editorial integrity. It aims to work in close partnership with its clients so that it can share its expertise, insights and knowledge with a view to enhancing the skills of all those involved.
The Block is a biannual high-gloss fashion magazine for people who live for cutting-edge style, contemporary culture, and gorgeous photography. The Block explores issues of political and social importance through the lens of fashion and art and is a platform in which its editorial team invites and collaborates with artists of various mediums, from music, through film, to sports, writers & comedians to give the magazine their unique take on its particular theme. The Block already featured celebrities such as Lenny Kravitz, Ed Westwick, Crystal Renn, Emily DiDonato, Nicole Richie and more.
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